How we score your deal
Every score breaks down into the same five components. Tap any score in the app to see how it was computed — no black boxes.
Up to 50 pts
How far below the average price for similar cars in your area — calibrated per model. 8% off a BMW X7 ≠ 8% off a Civic Type R.
Up to 15 pts
How long this specific car has been sitting vs the average for comparable listings nearby. The longer it's sat, the more leverage you have.
Up to 15 pts
Hidden fees deducted from the score. Legit ones (registration, title) accepted. Junk ones (dealer doc fees, paint protection) flagged.
Up to 10 pts
Rewards back-and-forth, capped at 3 rounds. After that, more rounds usually mean diminishing returns.
Up to 10 pts
How sure we are that we extracted the dealer's prices and fees correctly from the email. Demoted from earlier versions — it's infrastructure, not deal quality.
90+ Exceptional · 75+ Strong · 60+ Good · 45+ Fair · 30+ Weak · <30 Poor
01
Drop your forwarding address into any conversation with a dealer. When they reply, forward it to us. We read it so you don't have to decode it alone.
frank@sunrisetoyota.com
Re: RAV4 — our best price is $31,200
you → your forwarding address
Forwarded in one tap
02
Live market data, real listings nearby, calculated against MSRP. You see exactly where the deal stands — not a range, an actual number out of 100.
Deal Score
Strong
03
Get a draft reply that uses the strongest signals — competing offers, market gaps, hidden fees — to push the dealer down. Every number can be defended.
Draft counter
“Based on 12 comparable listings averaging $30,400 within 50 miles — and 44 days on your lot — I'd like to propose $28,500 out-the-door…”
The math is straightforward
$50,000
Average new car price
$34
OfferNDrive during beta
$1,500–$2,500
Estimated savings from negotiation
Edmunds, Consumer Reports
Dealers negotiate cars for a living. You do it once. The asymmetry is real — and the only way to close it is with the same data they have.
From the research
“The hardest part is not knowing if you're being taken advantage of — because you can't actually know what a good deal is.”
— Survey respondent
“I want to know what people are ACTUALLY buying it at and how low I can feasibly go.”
— Survey respondent
“There is a feeling that you need to go back and forth over several rounds, and at the end, you may not have reached a result that is totally fair.”
— Survey respondent